Jimi Hendrix: Electric Church
Screening for limited engagements in select theaters worldwide!
About 100 miles south of Atlanta, next to a field just outside the town of Byron, there stands a plaque erected by the Georgia Historical Society marking the location of the Second Atlanta International Pop Festival, where from July 3-5, 1970, “Over thirty musical acts performed, including rock icon Jimi Hendrix playing to the largest American audience of his career.” Despite the overwhelming attendance (estimated to be 300,000-400,000), the festival and Hendrix’s performance in particular, has not received its due in terms of historic importance and impact until now.
The film documents the massive festival hailed then as the ‘Southern Woodstock’ and recognized now as the last great US Rock Festival. The film presents the story of how rock music’s burgeoning festival culture descended en masse to the tiny rural village of Byron, Georgia and witnessed Hendrix’s unforgettable performance.
The film details the efforts by Atlanta promoter Alex Cooley to create the definitive music festival. Cooley secured such talent as Bob Seger, B.B. King and the Allman Brothers, but Hendrix was the critical component he needed to elevate the three-day festival to a major cultural event. ELECTRIC CHURCH features interviews with Hendrix’s Experience band mates Billy Cox and the late Mitch Mitchell as well as Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks, Susan Tedeschi, festival organizer Alex Cooley and many others. (2019, John McDermott, USA, English, 89 min, NR)